
Losing power is stressful, but installing a generator with Red Dirt Electric doesn’t have to be. From your first call, we make the entire process simple, clear, and worry-free.
Our experts walk you through your options, explain everything in plain language, and make sure you know exactly what to expect at every step.
On installation day, our team shows up on time, works cleanly, and handles every detail with precision and care.
Ready to try our service? Just fill out the form and get started today!

Red Dirt Electric is your friendly neighborhood electrical team proudly serving Paradise, Magalia, and Chico, CA. Built on a foundation of trust, craftsmanship, and genuine care for the community, the company stands out for its dedication to doing every job right the first time. Whether it’s a minor repair or a major installation, Red Dirt Electric combines top-quality materials, modern techniques, and a customer-first approach to ensure lasting results. Every service is backed by honest communication, prompt response, and the kind of reliability that turns first-time customers into lifelong clients.
Founded by Paradise native and Camp Fire survivor, Bill, Red Dirt Electric was born from a mission to rebuild and restore with integrity. With over 15 years in the electrical trade, Bill’s passion for safety and craftsmanship shines through in every project. He’s joined by Menen, a California State University, Chico student who brings creativity and warmth to the office, and Liam, a dedicated electrician from Chico with a talent for solving problems at their source. Together, this close-knit team blends experience, skill, and heart—serving their community with the kind of professionalism and neighborly care that truly makes Red Dirt Electric stand out.
Whole-Home Generator Installation - We design and install complete backup systems that automatically power your entire home during an outage.
Portable Generator Hookups - Want flexibility? We’ll safely connect your portable generator to critical circuits for easy use when needed.
Maintenance & System Checks - We offer periodic inspections to ensure your generator runs efficiently and reliably year-round.
Load Assessment & Custom Sizing - Our experts calculate your power needs to recommend the right generator size for your home, never too small or too costly.
Frequent Power Outages - If storms or grid issues cause regular blackouts, it’s time for reliable backup power.
Essential Home Equipment - Protect food storage, medical devices, or work-from-home setups from unexpected power loss.
Extreme Weather Protection - Stay comfortable with heating, cooling, and lighting even when the power goes out.
Peace of Mind Year-Round - A generator means never worrying about being left in the dark again.

Permits, PG&E applications, and inspections? We take care of everything.

Our electricians treat every panel like a precision operation, methodical, clean, and safe.

Modern safety features including surge protection, upgraded breakers, and detailed circuit labeling.

"Excellent service! The owner Bill is a very nice man who cares a lot about providing good quality work and customer service. We have worked together 2 times now and I would highly recommend calling him with your electrical needs. You can count on him"

"Bill was great to work with. Prompt answer to calls. Explained everything clearly. Tom and Liam did a great job here at the house. Very polite. They even talked with my dogs. I highly recommend Red Dirt Electric. I will for sure use them again."

"Bill did a great job installing a new switch and wiring for our new garbage disposal. He discussed options before setting up the job. He also advised me about the condition of the wiring in our old house. He cleaned up the workspace. I would highly recommend Red Dirt Electric!

A failing panel can put your home and family at risk. Stay powered and protected — upgrade with Red Dirt Electric today.
Ready to bring your home’s electrical system up to date? Schedule your service with Red Dirt Electric today and experience power done right.
Once you book, our friendly team will contact you to discuss your electrical needs, review your current setup, and schedule an on-site evaluation.
From start to finish, we keep everything transparent, methodical, and focused on your safety.
